Reinventing the world’s TV rights digital marketplace

The TV Rights Exchange—also known as TRX—is a web-based TV rights negotiation platform, that has grown over the last few years to serve buyers and sellers of TV rights all over the world.

TRX approached the digital design studio Inktrap to work on several projects including a bespoke email campaign tool, an improved online negotiation experience, a mobile app to find programme availability as well as a visual identity refresh and website build.

As TRX had an existing web-based TV rights negotiation platform, we set to work by focusing on improving the current user experience for both buyers and sellers.

As the product had grown, much like the user base, we took a user-first approach. By speaking with the users of the current product and getting to understand how they worked, we were able to ensure the new and updated features worked were appropriate.

Inktrap also helped TRX venture into new areas such as their first native iOS and Android app for TV rights executives. After gaining insights from current users, we found that buyers and sellers on the move needed to able to check rights information quickly and easily before and during their meetings.

Using our sprint process we held a one-day workshop where we went from research and concept to initial wireframes within a day. The work didn’t stop there, as we worked to produce a high-fidelity prototype in only two weeks, and then supported the development team for the implementation.

Along with valuable improvements we had made to the TRX rights platform, Inktrap helped reposition the TRX identity so they looked professional and above all else, innovative in the tech space. The identity update involved stripping back the multiple brand colours to a single, brighter colour and developing a new visual style for the company. With an updated identity, we redesigned the public-facing website and email campaigns to get maximum value from the new modernised look.

With a new look and feel, an industry-changing digital product, and a functional mobile app TRX have all the elements to change the TV rights sales and distribution industry forever.